We also source products on the shelf. As a product isn’t moving constantly in the supply chain, it becomes more demanding and challenging to source such a product. The quality inspection and testing become crucial part. We test such products for quality and provide a full proof solution in terms of deliverability of such product. We hunt for factories, industries and manufacturers that comply to all the safety and quality standards of the requirement for such products.
Each product has a shelf life and it is important to utilise this product while it is still active and functioning. That is what we do. We source for a product that can completely live up to the industry norms and give the desired output. Our sourcing methodologies include factory inspection for performance, and deliverables followed by pre-production, production and post-production inspection.
Consumers have greater preference for brands/products which are more congruent with their market. An integrated perspective is developed addressing some of the product identification needs. Marketing implications and directions for future research are also considered.